Disrupt or be disrupted: Innovation for the sake of customers

By 2019, all digitally transformed organizations will generate at least 45% of their revenue from new business models. And as Accenture’s CEO Pierre Nanterme says, “Digital disruption has only just begun.” It is on every CEO’s mind.

In the world of innovation, we must welcome disruption. It prompts technological advancements. It drives a competitive spirit that results in improved performance for all companies. And it keeps everyone thinking a few steps ahead of the curve in order to thrive long-term in a global digital economy.

In just two years, there will be 10x more connected things than connected people in the world. Now that many smart machines and other assets have become connected, the amount of generated data is astounding: 90% of data generated from connected things was created over the last two years!

There are unprecedented opportunities here, even for companies who have been reluctant to evolve legacy business models. One of the major benefits made possible by digitization: improving the customer experience.


Enriching the customer experience

Hervé Coureil, Schneider’s Chief Digital Officer, has said, “Today, any customer experience must be enriched digitally — and be frictionless, fast, and intuitive. Most importantly, the entire customer experience must answer this question in an instant: “How are you going to solve my problem or make me more efficient?”

The key here is first identifying what those problems are, where are the opportunities for transformation and evolution in a world rapidly evolving. This is why we engage with and listen to customers regularly. Not just to support their current needs through better customer interactions. But also to address what....


If you want to keep reading this article of Jean Pascal Tricoire, CEO of Schneider Electric, just enter here: https://blog.schneider-electric.com...srupted-innovation-for-the-sake-of-customers/
 
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